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Part I: About Persuasion > Self-Assessment

Chapter 3. Self-Assessment

Before considering techniques for persuading different kinds of audiences, let’s evaluate your attitudes as a communicator and a persuader. After you read each statement below, circle the number that best describes your agreement or disagreement. An explanation of the results immediately follows this self-test.

   AGREE DISAGREE
1. All you need to know about an audience is whether they are “for you” or “against you.” 1 2 3 4 5
2. In order to communicate successfully all you need is a clear message. A clear, accurate explanation should convince an audience. 1 2 3 4 5
3. A friendly audience does not need persuasion. 1 2 3 4 5
4. The only way to be successful at persuasion is to take an audience from total disagreement to total agreement. 1 2 3 4 5
5. It’s usually better not to persuade people; it’s usually best to inform them. 1 2 3 4 5
6. The best way to persuade an audience is to be totally logical, using statistics and documented facts. 1 2 3 4 5
7. If you’ve explained your position to your audience, clearly, logically and accurately, they will be persuaded. 1 2 3 4 5
8. If something strikes me as persuasive, it probably will be persuasive for the next person, too. 1 2 3 4 5
9. If all people had access to the same facts, persuasion wouldn’t be needed. 1 2 3 4 5
  Total score:___________



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