• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint
Share this Page URL
Help

Part I: About Persuasion > About Persuasion

Chapter 1. About Persuasion

We’ve all heard “myths” about persuasion—some are intended to make persuasion seem simpler that it really is, but most of them make persuasion much harder that it needs to be. The aim of this book is to expose these “myths” and give you practical advice for moving an audience to support your plans and proposals.

We will consider special strategies for: defusing truly hostile audiences, motivating undecided audiences, and bolstering sympathetic audiences. We’ll look closely at various reasons for audience oppositon, and examine special techniques.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint