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Chapter 7. Using the Funny Side to Impro... > Humorous Advertising is Big Bucks Be...

Humorous Advertising is Big Bucks Because it Works

“Humorous advertising is doing the job. The consumer has so many distractions, so much to do, so much information clamoring for his attention, that off-beat advertising is about the only decent way of getting and holding his attention.”

John Martins

“There isn’t anything you can’t sell with humor. An important must, however, is a client with a strong sense of humor. We never make fun of the product, but we do have fun with the product. The image of the product must not take a beating. Rather the product and the advertiser acquire likability.”

“Laughter and good humor are the canaries in the mine of commerce. If you and your employees, customers and vendors don’t have a good time, if the laughter has died, you’re in the wrong business.”

Tips from a Maverick Entrepreneur

On television and radio we are bombarded daily with large doses of advertising humor designed to get your attention and sell you a product or service. Don’t limit yourself to the big budget advertising agencies; learn from sales representatives that have learned to use humor.


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