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Chapter 7. Using the Funny Side to Improve Sales

Chapter 7. Using the Funny Side to Improve Sales

“Everybody lives by selling something.”

Robert Louis Stevenson

“It’s no coincidence that the man I know who always has the best stock of new jokes is not a comedian, but a salesman.”

John Cleese

“Show me some cartoons! I’m sick of numbers, and I could use a laugh!” That statement by a health care executive speaks to a need many often feel. Everyone seems overly concerned about numbers and justifying purchases. But people also need something to break that tension. They won’t buy without the numbers, but when the choice is close, they usually go with people that bring them “joy.”


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