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Chapter 3. The Communication Edge > Humor and the Adrenaline Advantage

Humor and the Adrenaline Advantage

“Humor is an attention-getter and a safety valve.”

Ron Zemke

“To get ‘em listening, get ‘em laughing.”

Allen Klein

Consider the following description of a physical reaction: “The neural circuits in your brain begin to reverberate. Chemical and electrical impulses start flowing rapidly through your body. The pitutiary gland is stimulated; hormones and endorphins race through your blood. Your body temperature rises half a degree, your pulse rate and blood pressure increase, your arteries and thoracic muscles contract, your vocal chords quiver, and your face contorts. Pressure builds in your lungs. Your lower jaw suddenly becomes uncontrollable, and breath bursts from your mouth at nearly 70 miles an hour.”


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