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Chapter 8. Humor Factor and Creativity > Take Time to Be Outrageous

Take Time to Be Outrageous

“Ruts are coffins with the ends kicked out of them.”

Anonymous

In our changing world it is difficult to generate a creative environment that fosters innovation. One manager put it succinctly, “The hardest thing I have to do is prepare my people for their obsolescence. By the time we have produced a new product, someone else out there is making it obsolete. We constantly have to create a sense of creative dissatisfaction.” Humor and playfulness helps provide a painless way to do that. When people see others doing things differently and enjoying their work, they get permission to do the same. Learning to break out of ruts can start when you cultivate the unexpected in your life.


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