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Chapter 7. Visual Aids/Graphics A Pictur... > Selecting the Right Audiovisual Form

Selecting the Right Audiovisual Form

Hardware, Models, and Props

Hardware, models, and props are among the highest interest media when used well. For the audience, they can add a change of pace from sitting through an hour of viewgraphs, bring in a dramatic or humorous touch, and add credibility. They also have high recall quotient. (For example, from TV ads what products come to mind when you see a falling needle, or two hands gripped together in an inviting manner? Perhaps a phone company and an insurance company?)

As an Air Force colonel said, "A picture is worth 1,000 words and a piece of hardware is worth 1,000 pictures." People love to handle gadgetry, see real stuff, and watch things work, a bit like kicking the tires and test-driving an automobile before buying it. Here are some examples that worked well:


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