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Chapter 7. Visual Aids/Graphics A Pictur... > Technology Is Integral to Today's Pr...

Technology Is Integral to Today's Presentations

The rules have dramatically changed for preparing presentation visual aids. Getting good-quality visuals in the past meant using the services of in-house or outside professional graphics designers. Those services were generally available only for major presentations and were costly. Visuals for most everyday presentations were usually created by the presenter: typed, cut-and-paste versions of whatever art existed, shrinking illustrations on the copy machine to fit viewgraphs, and even hand printed.

"Technology has been a tremendous boon to presentations," said Nick Vlahakis, Alliant Tech Systems' chief operating officer.[4] Computer technology provides presenters with an entire graphics department right in their offices. Low-priced scanners enable photos, illustrations, and other content to be quickly copied. The Internet means that photos and other content can be readily located or transferred. With digital cameras, pictures can be immediately copied over to the software or printer. Graphics software enables presenters to create bold titles, lay out flowcharts, instantly transform tables into graphic layouts, and incorporate clip art. Most software comes with professionally designed templates to steer amateurs along the right paths.


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