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Chapter 7. Visual Aids/Graphics A Pictur... > Visuals Can Add Greatly to a Present...

Visuals Can Add Greatly to a Presentation.

Research shows that adding visuals to the spoken word increases communication effectiveness by 40 percent to 50 percent.[1] Another statistic should also be kept in mind: If the visuals are poor, the result may lower communication success (Figure 7-2). I've been in many meetings where the best event would be for the bulb to burn out.

Figure 7-2. Visuals can help or hinder.



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