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Chapter 12. The Spoken Word Language and... > Effective Language Is Directive and ...

Effective Language Is Directive and Involving

Speakers can use language to help direct audience attention and encourage involvement. Combined with vocal stress and timing, directive language is a powerful tool for the speaker. Words and phrasing can shift an audience from purely passive to active listeners. Here are some ways to do that:

Enumerate"The first point is . . ."
Emphasize/Focus"A particularly important factor . . ."
Repeat"Sixteen casualties. Sixteen."
Restate"Let's look at that another way."
Bridge"We've seen the causes: Let's examine the possible solutions."
Question"So what is the best choice?"
Invite"Put yourselves in their position."



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