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Chapter 6. Support Make Your Case > In Summary: Good Supporting Material Is Pow...

In Summary: Good Supporting Material Is Powerful

A presentation without supporting material is hard to conceive. Well done and executed, supporting materials add color to a presentation, in addition to providing their main service: clarifying points and backing up claims.

In August 1963, probably the most memorable speech of the decade was the "I have a dream" speech given by Reverend Martin Luther King in Washington, D.C. Just over two weeks later a terrible bombing of a church in Birmingham, Alabama, resulted in the deaths of four young black girls. In his eulogy, King vividly demonstrated the power of support material with these words to close: "Shakespeare had Horatio utter some beautiful words over the dead body of Hamlet. I paraphrase these words today as I stand over the last remains of these lovely girls. Good night, sweet princesses. May the flight of angels take thee to thy eternal rest."[28]


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