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Chapter 6. Support Make Your Case > Using Support Material for Increased Audien...

Using Support Material for Increased Audience Participation

According to Elbert Bowen and colleagues: "The attention span of even an interested cooperative listener is startlingly short. . . . Experimentation indicated that listening spans are a matter of only seconds or fractions of a second . . . The speaker is faced not with holding attention but with constantly regaining it, performing in such a way as to bring the listeners back alive as often as possible." [25]

A proven way of increasing audience interest and degree of learning is to get members of the audience to participate, physically and mentally, in the presentation (Figure 6-5).[26]


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