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Chapter 6. Support Make Your Case > The Reinforcement Role

The Reinforcement Role

Presenters use support for four primary reasons:

  • To increase understanding, such as for topics that are complex or outside the audience's knowledge level

  • To convince, backing up claims with solid support

  • To inspire or move, relating something so vivid, moving, or catchy that it leads to action

  • To entertain, as for a roast or an after-dinner speech


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