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Part: III Stage > Practice Skip It at Your Risk

Chapter 10. Practice
Skip It at Your Risk

Two years after John F. Kennedy's death, the Canadian government named a mountain after him, and invited his brother, Robert Kennedy, to plant a flag on the summit. As a friend and ace mountaineer, Jim Whittaker was asked to lead the hike. Calling from his home in Seattle, Whittaker asked Kennedy what he was doing to get in shape for the climb. "Running up and down the stairs and practicing hollering 'Help!' " the senator replied. Oh great, thought Whittaker. (They made it fine.)[1]

The final phase of staging is to test the product, identify the weak spots, and fix them before taking the presentation to the actual audience. Many people firmly agree with the wisdom of doing this, yet in practice this step often gets skipped. Testing can do much to head off trouble, polish delivery and operations, and greatly enhance your ultimate comfort.


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