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Chapter 1. Presentations: Vital to Succe... > Presentations Represent Opportunity:...

Presentations Represent Opportunity: To Gain or Not to Gain

A presentation is an opportunity to convey ideas to a group of important people. During that time, and possibly only then, you have their attention focused. This opportunity should not be taken lightly, as a second chance may never come.

According to Michael Bayer, who has been a top official in many agencies in Washington, D.C., presentations in his business are life or death to ideas: "Here you are marketing to people overwhelmed with ideas. A bad presentation means the idea never connects, and in D.C. you rarely get a second chance."[2]


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