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Part: I Presentations: An Overview > Executive Summary The Fundamental Fifteen ...

Chapter 2. Executive Summary
The Fundamental Fifteen Keys to Winning Presentations

While much goes into planning, preparing, and giving business presentations, fifteen concepts stand out as fundamental, based on my experience and observations from top executives and presenters (Figure 2-1). A speaker who applies the Fundamental Fifteen is well on the way to a successful presentation.

These basic keys will all be developed more fully in the pages to follow.


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