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Part: I Presentations: An Overview > Presentations: Vital to Success in a Chang...

Chapter 1. Presentations: Vital to Success in a Changing World

"You can have brilliant ideas, but if you can't get them across, your brains won't get you anywhere." So says Lee Iacocca, former chief executive officer (CEO) of Chrysler Corporation. "I've known a lot of engineers with terrific ideas who had trouble explaining them to other people. It's always a shame when a guy with great talent can't tell the board or a committee what's in his head."[1]

If you're a professional, whatever your specialty or level in the organization, you'll probably find that presentations come with your job. It is a rare individual who can conduct his or her career communicating with only test tubes or computers. As business becomes increasingly complex, the need to communicate in concise terms that a broad audience can understand becomes more critical. One of the most important tools for doing this is the face-to-face presentation.


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