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Part: II Prepare > Visual Aids/Graphics A Picture Is Worth 1000 Words, Maybe

Chapter 7. Visual Aids/Graphics
A Picture Is Worth 1000 Words, Maybe

In many organizations, the word presentation automatically implies "visuals" or the more current term "graphics." Visual aids have been valuable to communication from Day One. Religion provides some well-known examples. The apple was a prop to impart an important lesson to Adam and Eve. Moses' Ten Commandments (or were there fifteen, Mel Brooks fans?) were carved on stone plaques. In the Sermon on the Mount, Jesus said "Behold the lilies of the field . . ."

To be truly proficient in today's presentations world, one needs to know how to create good visuals and how to use them well. The term oral communications, used to describe the content of many books on public speaking, is inadequate to describe business presentations. Because visuals are so integrally woven into presentations, the term oral and visual communications would be more appropriate.


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