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Part: II Prepare > Support Make Your Case

Chapter 6. Support
Make Your Case

Many presenters focus a lot of energy on getting just the right graphics, trying to illustrate their ideas and prove their propositions are sound. Another means of support, and often far more riveting and powerful, is not visible on screen but related via the spoken word. Recall how many communicators have somehow won over their audiences without PowerPoint. Remember Homer's tales, Jesus' parables, Disraeli's pithy metaphors, Emily Dickinson's poems, Abe Lincoln's humorous stories, and on up to current speakers. Used often to make a point, much of this clever support material is still well known centuries later.

From the Organize phase came the presentation skeleton: the layout of themes, topics, and ideas. Now comes the time to flesh it out, adding the supporting material to illustrate and back up the main points. "Where's the beef?" is the cry from the audience, a slogan that Wendy's hamburgers coined to suggest that other products lacked substance (Figure 6-1).


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