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Part: II Prepare > Organize Sort Out Your Ideas to Clarify and Convince

Chapter 5. Organize
Sort Out Your Ideas to Clarify and Convince

The event was an interchange between teams of entrepreneurs and venture capitalists. Each team had fifteen minutes to make their case. Speakers were consistently enthusiastic, had ideas that were interesting to hear about. Half the teams had serious trouble with the structure of their presentations, talking at length about their wonderful product. With the finish time closing fast, they dashed through marketing and financial segments, both of high interest to this audience, and through the summaries that tied it all together. It was good information, but it needed better structuring.

Audiences tend to be tolerant. They can put up with many characteristics of speakers that are normally regarded as weaknesses in public speaking. Unusual dress, poor grammar, "funny" accents, even loosely backed propositions may be readily tolerated or overlooked by listeners. One of only a few things that can cause them to become downright hostile to the speaker is poor organization.


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