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Part: II Prepare > Plan First Analyze and Strategize

Chapter 4. Plan
First Analyze and Strategize

A manager of an important new electronics program was asked to tell a group of visiting Explorer Scouts about the program. He pulled two dozen visuals used for working meetings, went into great detail about technical aspects, and spoke of FLMs and MOKFLTPAC. He was enthusiastic, knowledgeable, and totally ineffective, since his audience was lost for about forty-four of his forty-five minutes.

During the 1960s, one of the big three television networks gave a presentation to several potential sponsors for a new series, Twelve O'Clock High, based on experiences of Allied bomber pilots in World War II. Volkswagen was one of the prime client targets. Perhaps you can see some potential difficulties in that match up. The network led off with drama, rolling the opening scenes of the film, which showed terrific shots of American bombers unloading their payloads and blasting the targets below. Within two minutes a German-accented voice— that of the Volkswagen representative—was heard muttering, "There goes our factory in Stuttgart." Shortly thereafter, the network team packed up its film and silently left the room.[1]


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