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Chapter 4. Plan First Analyze and Strate... > In Summary: Planning Is a Sound Inve...

In Summary: Planning Is a Sound Investment

This is the most important chapter in this book since it covers the most important activity you will do as you develop your presentation. The analyses and decisions made in planning set the direction and focus of all other phases to follow. Wise up-front thinking leads to good resource use and a successful presentation. The trails of many poor presentations and inefficient uses of resources often lead all the way back to slipshod or faulty planning.

In one of my seminars, the speaker tackled a real and often difficult presentation he often gave. It was the annual time card update, mandatory for all supervisors. Sounds like a tough audience? Applying many of the seminar concepts, he redid that same presentation. The first change was deleting most of the laborious detailed time card information, instead focusing each required topic with a stick figure cartoon character who pointed at the specific spot on the timecard, e.g., "Sick leave—what to do." Following this seven-minute presentation, several of the receivers praised him highly, one saying "I've sat in on your presentation for the last dozen years. This is the first time I paid any attention."


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