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Chapter 4. Plan First Analyze and Strate... > Develop the Approach and Strategies

Develop the Approach and Strategies

Now that you've gathered all that useful information, what will you do with it? All the factors analyzed must be deliberately weighed to determine how best to plan and shape your presentation. You will have made many preliminary judgments during the course of data gathering and analysis. Now is the time to review these and revise them as indicated by all the information at hand. Here are some suggestions for developing specific strategies for success.

Listen to and Heed the Input

Whether in business, government, or international relations, having information can be valuable if it is given proper attention. Examples abound where information was available about situations or people but was either blocked or ignored. Evidence is clear that pertinent information was missed for (a) the September 11, 2001 deliberate plane crashes into New York's World Trade Center and the Pentagon, (b) the failure of the Shuttle Columbia, and (c) the collapse of corporate giant Enron.


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