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Get Ground Rules

Before racing off to order a hundred slides by Monday morning, gather, list, and clarify certain basic information. Ask questions now to head off wasted effort and dollars.

Figure 4-2. Apply these tips for effective planning.
  • Establish requirements, constraints, and budget.

  • Be aware of how situations and environment can shape your strategy.

  • Define your primary objective in terms of what the audience will do or know.

  • Identify key members of the audience and analyze the various factors of importance.

  • Set the presentation at a level appropriate for the audience

  • Consider audience attitudes in planning your approach.

  • Consider both business and personal needs.

  • Identify benefits your proposal will offer listeners.

  • If you have a lemon in your package, see if you can convert it to lemonade.

  • Incorporate all factors into your overall theme or central message.

  • Keep rechecking planning assumptions and decisions through all phases of the presentation. Be an ever-listening speaker.

  • Set key milestones for orderly presentation development.



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