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Chapter 17. Making Sure It's Not Greek t... > In Summary: Presenting to Internatio...

In Summary: Presenting to International Audiences Is Not Business as Usual

It is difficult enough to try to communicate with someone from your own background. Presentations to international audiences are made even more difficult because of differences in culture, language, and business practices.

Closing ceremonies of the 1984 Olympics in Los Angeles included lavish salutes to all the previous Olympic cities. While watching it, I was amazed to see the tribute to Mexico City accompanied by a stirring rendition of "Granada." So was the Mexican consul general, who protested the "unjustifiable ignorance" displayed by the hosts in not knowing that "Granada" is a fine song of Spain, not Mexico.[16]


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