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Chapter 13. Interact Successfully Managi... > In Summary: You Will Help Your Cause...

In Summary: You Will Help Your Cause with Well-Managed Q&A

In many presentations, how well the Q&A is handled can help or hurt your success. Ability to perform well under fire is a definite asset for a presenter.

In a lengthy British libel trial, the fast-food giant McDonald's was battling groups opposed to some of the company's practices. During the trial the head of purchasing was asked why it was environmentally friendly for McDonald's to produce mountains of throwaway packaging. His answer, "Otherwise you'd end up with lots of vast, empty gravel pits all over the country," was reported with glee on the opposition Web site as not especially helpful to the company's case.[5]


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