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Chapter 2. Executive Summary The Fundame... > In Summary: The Basic Stuff Will Ser...

In Summary: The Basic Stuff Will Serve You Well

Major presentations were significant to both of the U.S. Gulf Wars. The first took place in 1991, when General Norman Schwarzkopf summed up how the U.S.-led forces so quickly succeeded in defeating the Iraqi troops. Using poster charts, "Stormin' Norman" personified many of the Fundamental Fifteen: clear organization, good visual aids, energy and passion, and superb question-and-answer capability. This briefing caught international attention, became a hot-seller in video stores, and, after retirement, led to his demand on the lecture circuit at $25,000 a speech.

Twelve years later, General Colin Powell, who had been the other key Pentagon player in 1991, was now the Secretary of State in the George W. Bush Administration. In a critical presentation to the United Nations, Powell used various means of audiovisual support— photos, videos, maps, audios—to lay out the case that Iraq indeed had weapons of mass destruction (WMD, the most famous acronym of the war and post-war), thus providing the rationale for a U.S.-led invasion. While it was greeted with skepticism by some nations, it was a well-crafted and well-executed presentation.


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