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Part: IV Deliver and Follow Up > The Spoken Word Language and Voice

Chapter 12. The Spoken Word
Language and Voice

A few well-chosen words are worth a thousand pictures, despite what the Chinese philosopher said. I want to know what the man can do with the English language. Our great presidents were able to write well. I don't think a man can lead the nation without a grasp of the language.[1]

This observation from the late news commentator Eric Sevareid fits business leaders as well as political leaders.


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