• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

MESSAGE REPETITION

It's amazing how many people give up trying to persuade when they don't succeed the first time. Advertisers know message repetition is essential for successful persuasion.

Some advertisers claim three exposures to an ad are enough to make advertising work. Advertising theorist Herbert Krugman argues that the first exposure creates interest, the second makes people think about the message, and the third acts as a reminder or closure.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint