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Chapter 9. Winning People's Minds How to... > INFLUENCING WITH STATISTICS

INFLUENCING WITH STATISTICS

When the news leaked out in 1994 that Intel's Pentium computer chip was faulty, two statistics hit the press to describe how computer users would be affected.

IBM calculated it would affect an average spreadsheet user every 24 days; Intel claimed it would happen every 27,000 years. Since these two estimates differ by approximately 32,400,000 percent, it is no wonder cynics claim there are "three kinds of lies: lies, damned lies and statistics."[17]


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