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PERSUASION POINTERS

  1. Use vivid language to support your presentations. One vivid example is more powerful than a mass of statistics.

  2. Use metaphors to personify abstract ideas.

  3. Use metaphors to frame the way you want your listener to think.

  4. Use analogies when you want to introduce a complex, abstract idea.

  5. Bring presentations alive with stories. A vivid story stays in the listener's mind long after everything else is forgotten.

  6. Keep your metaphors, analogies, and stories simple – even for well-educated listeners.

  7. Fear is the most powerful human motivator. To make fear work, you must really scare your audience and offer a workable, easy-to-follow, specific recommendation on how to overcome the threat.

  8. People are motivated more by the fear of losing something than by the reward of gaining something of equal value.

  9. Assess your audience's mood before you start to persuade.

  10. Use humor to introduce, summarize, or highlight your key points.


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