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Chapter 13. Strategy Pure and Simple How... > THE INTENSIFY/DOWNPLAY STRATEGY

THE INTENSIFY/DOWNPLAY STRATEGY

Given the hundreds of tactics used by professional persuaders, it's often easy to lose sight of your overall goal or persuasion strategy.

Persuasion researcher Hugh Rank has developed a simple but highly practical model that explains how professional persuaders think strategically. Rank developed the model to help people become critical receivers of persuasion. However, it is also a highly practical planning tool.


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