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Chapter 6. Reading the Other Person How ... > THE FOUR KEY INFLUENCING STRATEGIES

THE FOUR KEY INFLUENCING STRATEGIES

It also pays to remember that, for most persuaders, the critical information you need for successful persuasion relates to the middle two personality scales: the sensor-intuitive scale and the thinker-feeler scale.

When you narrow your focus to the SN and TF scales, you discover there are only four combinations or functional pairs: ST, SF, NT, and NF.


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