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POWER TALK

Powerful persuaders are highly articulate, skilled wordsmiths. They speak what communications authority George Walther calls power talk.[4] Power talkers have the following characteristics:

Power talkers use affirmative language. They talk positively. When they want something, they use words that communicate precisely what they expect to happen. Suppose if, for example, they want an unenthusiastic worker to complete his or her report. Instead of saying:


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