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Chapter 10. Power Pitches How to Persuad... > THE POWER OF A SIMPLE PROP

THE POWER OF A SIMPLE PROP

Sometimes a simple $5 prop can prove as dramatic and persuasive as a $20,000 video.

On 28 January 1986 the space shuttle Challenger exploded, killing seven astronauts. The cause: Two rubber O-rings leaked. The rubber rings had lost their resiliency because the shuttle was launched in icy conditions.


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