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Chapter 10. Power Pitches How to Persuad... > HOW TO CREATE PERSUASIVE CHARTS

HOW TO CREATE PERSUASIVE CHARTS

There are three steps to creating persuasive charts:

1. Make the message the title of your chart

To help readers, make the title the one message you want to be remembered. Most graphs are headed by topic titles that leave the reader searching for the central message. A graph labeled "Sales by Product" is much less informative than "Beer accounts for 60% of our sales." A graph headed "Company Sales Trend" is much less informative than "Company sales have tripled since July."


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