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Chapter 10. Power Pitches How to Persuad... > HOW TO CREATE AND USE PERSUASIVE VIS...

HOW TO CREATE AND USE PERSUASIVE VISUAL AIDS

In just a few years, we've moved from flipcharts, overheads, and slides to videos. With the latest technology and computer graphics, we can produce stunning images. But in the rush to dazzle, many presenters forget the prime purpose of a visual aid: to aid comprehension through visual means.

Determine Your Message First

The prime purpose of a presentation is to communicate a persuasive message – not to dazzle your audience with elaborate graphics, videos, and sound effects. So, start by writing down your presentation goal and the central message you want to communicate.


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