• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

PERSUASION POINTERS

  1. Stress that what you want to sell is popular, standard practice, or part of a trend.

  2. Associate yourself or your product with people or companies the person you want to persuade admires or would like to emulate.

  3. Highlight the failures of people or organizations that have refused to keep up with the trends.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint