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Chapter 20. Persuasion Trigger Six: Conf... > CONFORMITY – FOLLOWING THE CROWD

CONFORMITY – FOLLOWING THE CROWD

The Power of Conformity

Being one of the in-group or following the crowd is a powerful motivator. Let me illustrate with a simple example. Look at the line labeled A on Card 1 in Figure 20.1. Picture its length.

Figure 20.1. The Asch Test



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