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PERSUASION POINTERS

  1. The best referrals in business and politics are usually friends of the person you want to influence.

  2. Emphasize the similarities you share with the person you want to influence.

  3. Look for areas where you can work and socialize together.

  4. Be cautious before taking a strong stand on a controversial topic. People we like usually share our attitudes and morals.

  5. Use praise whenever possible. Identify areas for which you can legitimately compliment the other person.


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