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Chapter 15. Persuasion Trigger One: Cont... > CONTRAST – JUDGMENT IS RELATIVE

CONTRAST – JUDGMENT IS RELATIVE

Rating Beauty

Two researchers, Douglas Kenrick and Sara Gutierres, showed male students photographs of potential blind dates and asked students to rate the potential dates' attractiveness before and after viewing the television show Charlie's Angels.

Watching the television show affected their opinions. The males rated their potential dates as far less physically attractive after they viewed the show than before. The students contrasted the blind dates' beauty with the stunning beauties from Charlie's Angels and consequently rated the former less attractive.[1]


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