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Chapter 3. Foxes, Bloodhounds, and Donke... > THE THREE TYPES OF INFLUENCERS

THE THREE TYPES OF INFLUENCERS

Influencers can be divided into three groups: foxes, bloodhounds, and donkeys.

Foxes

Foxes are at heart devious. Ruthlessly competitive, they exploit influence opportunities to deceive and manipulate others. Life for true foxes is a contest: They win; you lose.


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