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Chapter 11. Ask, Don't Tell! The Gentle ... > HOW SELF-PERSUASION WORKS

HOW SELF-PERSUASION WORKS

Overcoming Food Taboos

Most Westerners are disgusted at the mere thought of eating insects, worms, toads, and caterpillars – even though these are highly nutritious and are consumed by many people throughout the world. During World War II, American pilots went hungry rather than eat the toads and insects they had been taught were safe and nutritious.

Even when it comes to animal meats we are highly selective. Many Americans only eat the skeletal muscle of cattle, chicken, and pigs, as well as some fish.[1] Other parts, such as kidneys, hearts, eyes, brains, and guts, are thrown away or end up as pet food.


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