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Chapter Six. The Best of References

Chapter Six. The Best of References

In Chapter Five, we discussed six things that a good opening might need to accomplish:

  1. establish a common ground between speaker and audience

  2. Set the tone for the speech

  3. Reinforce or establish the speaker's qualifications

  4. Arouse interest in the subject

  5. Take advantage of the speaker's "grace period"

  6. Segue smoothly into the subject


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