• Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint

Anecdotes can help

Still, there are other ways to accomplish the same purpose. One way is to use anecdotes. How much more interesting the insurance executive's speech would have been if the speaker had cited an actual example of a hospital patient who had suffered what he called an ''adverse patient occurrence.'' I assume that is a bit of euphemistic jargon meaning that something bad happened to the patient in the hospital, and whatever it was wasn't related to what the patient was hospitalized for. After telling what happened to the patient, the speaker might have said something like this:

And that lady's experience wasn't at all unusual. It happens to between 20 and 30 percent of all hospital patients. Just think about that for a minute: If you go to the hospital, you have as much as a 30 percent chance of getting some- thing you didn't bargain for. Think how that affects medical costs—and insurance rates—in this country.


PREVIEW

                                                                          

Not a subscriber?

Start A Free Trial


  
  • Creative Edge
  • Create BookmarkCreate Bookmark
  • Create Note or TagCreate Note or Tag
  • PrintPrint