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Chapter Twelve. Statistics and Other Lies > Make them understandable

Make them understandable

Sometimes statistics just need to be compared with something that the audience can more easily relate to. For example, a billion is a number that is almost impossible for the typical person to comprehend. And a trillion—well, that really boggles the mind. So if you refer to a trillion dollars, you might as well be speaking a foreign language. Your audience just won't be able to grasp it.

A speech about the cost of the federal government's antiPoverty efforts included this statement:


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