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Chapter Seventeen. And So to Speak > Leveraging the speech

Leveraging the speech

When you make a speech to an audience of, say, fifty people, what you see is what you get. It's sensible, then, to look for ways to extend the benefits of the speech beyond this narrow group of people. I call this leveraging the speech—increasing its value exponentially.

Publicity is the best way to leverage a speech. Several steps should be taken to help ensure that the speech is well-publicized:


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