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Chapter Nine. ''Secrets'' of the Pros > Metaphors evoke powerful images

Metaphors evoke powerful images

A metaphor is also a comparison of one thing to another, but it differs from a simile in that it describes the thing being compared as if it actually were the other. For example, ''When it came to standing firm, he was the Rock of Gibraltar.'' The comparison can be made also by attributing characteristics or actions of one thing to another. ''In his resolve, he was solid as the Rock of Gibraltar.'' Here is an excerpt from a speech by a bank executive in which the financial markets are given the attributes of a life-support apparatus:

To one degree or another, the financial markets reflect just about everything that is occurring—or is expected to occur—throughout the world economy. As the economy's life-support system, they provide measures of the blood pressure, heart rate, brain waves, and general health of the system.


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