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Chapter Nine. ''Secrets'' of the Pros

Chapter Nine. ''Secrets'' of the Pros

Today we are bombarded with offers of ''secrets'' that are guaranteed to help us live longer, play a musical instrument, hit a golf ball farther, lose weight, pick winning lottery numbers, get rich in real estate, beat the stock market, or restore sexual vigor to a 98-year-old great grandfather. Always there's the implication that we'll be ''let in on'' inside information, good stuff heretofore known to a few cognoscenti who have selfishly kept the information to themselves. Now, so goes the advertising copy, one of the chosen few has broken ranks and will make the miracle-working secrets available to you—for only $19.95, $39.95, or $99.95, plus shipping and handling and sales tax where applicable, allow six to eight weeks for delivery.

In this chapter I'm going to share with you some ''secrets'' of professional speech writing—immediate delivery, no charge for shipping and handling. Well, actually, the things I'll be discussing are not secrets at all. They're proven techniques that speech writers use to make their speeches more interesting, more meaningful, and more dramatic. You can find them not only in well-written speeches but in many kinds of writing, from ad copy to fiction. This chapter will tell you what these techniques are and how to use them in a speech.


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