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Chapter 7. Sales, Marketing, and Public ... > Letter to Difficult-to-See Prospect

Letter to Difficult-to-See Prospect

Sample Letter 7.35 was written to a prospect with whom the letter writer has been having trouble getting in touch. The letter writer clearly explains her predicament in the first paragraph by mentioning how many times she has tried to call the prospect. She does this in an inoffensive way by expressing her understanding of how busy the prospect must be. The letter writer realizes the prospect is short on time, so she wastes none of it and gets right to the point in her second paragraph. Here, she briefly explains what her company can do for the prospect. She closes by saying she will once again call the prospect to set up a meeting. But having written this letter, she has laid the groundwork for more successful results.

Sample letter 7.35. Letter to a sales prospect who is difficult to see (full-block format).



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